From Pepe the Frog to #10yearschallenge: Why Politicians Have Turned to Memes

... knows how to get on the right side of the public. It turns out that using elements of memes is a convenient way of getting your message across and letting the people know that you speak the same language as them. Trump’s supporters create and spread memes, and the president himself retweets them on his Twitter account, winning even greater loyalty from his supporters. This not a guaranteed formula for success, however. For example, Hillary Clinton was condemned for showing indulgence towards the public and being old-fashioned when she tried to speak ...