Better than a “Global Player”. Interview with Yandex Product Marketing Director

... products in that country, for its placement and marketing. These employees are always residents of that particular country. So, the Turkish office, of course, is manned by Turks – they understand the market, define the product requirements for Turkey, and interact with the development teams from other countries, as certain products for Turkey might have been created in Belarus, Russia or Ukraine. International political events often affect the performance of multi-national teams. Have the political ...