Soft Power: Reality and Myth

... increased financing for relevant programs and funds. The second suggests learning to work not only with governments, but with civil society as well. I would venture to suggest a third possible solution. The relatively poor performance of Russia in terms of soft power has not been due to insufficient funding, an incorrect strategy, or the incompetence of PR experts. The main reason appears to be the oversized assessment of the role of soft power in international relations. Meanwhile, the experience of the ...