The State is Losing Monopoly for its Image. Fyodor Lukyanov read a lecture to students of RIAC Summer School

... leaders to impose the country image of their liking. The state is losing the monopoly for its own image since the breakthrough technologies foster a basically different generation of citizens. The lecture gave rise to numerous questions, one of them why soft power is so widely discussed in Russia. Mr. Lukyanov suggested that the cause is in the depletion of the ideological arsenal Russia kept employing after the breakup of the USSR. Having processed the Soviet legacy, we are trying to use the stereotype ...