Modesty is Gold, Audacity is Silver in Russian Business –A turbulent story of BP in Russia

Today’s global business faces a pressing call for incorporating social responsibility into a calculus of strategic profit making. Although good corporate citizenship has become one of universal criteria to access the overall success of any global firm, market share, along with profitability, remains as the most fundamental measure of global business performance and development. Business systems are conventionally designed to expand the market share in any given market, and failure to do so...