After being told by Henry Kissinger that it was time to “modernize” FIFA president Sepp Blatter has turned football into a money machine that is expanding in Africa the Middle East and Asia, and maintaining a profitable scenario for marketing partners in a troubled global economy.
Reflecting on how football has become ...
... find even the most famous clubs tightening their belts.
Players are griping because teams delay paychecks. Managers balk at signing for less money. Third party syndicates continue to own shares of players like slices of churrasco, dribbling around FIFA rules.
Government subsidized football hasn't improved quality
Brazil's version of big government has traditionally played Santa for the Brazilian Football Confederation (CBF), the FIFA entity at the top of the nation's futebol ...
... along Brasilia’s divided highway of government were gone for the weekend.
After former president Jose Inacio Lula da Silva (known as “Lula”) made headlines by saying that anybody who uses the Metro (in Rio and Sao Paulo) to travel to FIFA World Cup games is an “idiot” (babaça) it was the perfect time for president Dilma Rousseff’s media team to call a press conference about World Cup security.
The setting for around 70 journalists and government media advisers ...
... following year, 2012. Meanwhile the organization’s reputation continues to be synonymous with corruption. That’s a tough challenge for sports diplomacy and sports marketers to overcome. The tectonic plates of geopolitics The impact of the FIFA private investigation. The future of Edward Snowden and Victor Bout. Conflict resolution in Syria and Ukraine. All of these events will intersect in the next few months in the real world and in the virtual world of social media and digital diplomacy that thrives on the internet. For those who posit that geopolitics and hegemony are dead concepts, the convergence of these forces has the potential to change the geopolitical landscape in the same way tectonic plates ...