Improving Ethical Culture by Measuring Stakeholder Trust

... interest in maximizing stakeholder trust lies in the benefits to society as a whole, and our rationale for believing that firms have a duty to maximize stakeholder trust is based on a moral obligation of business firms. An understandable stakeholder trust metric could force business firms to be publicly accountable for their ethical culture, in the same way that financial reporting makes them accountable for their financial performance.       We cannot, however, ignore the fact that individual business firms will ask for a more compelling reason. In previous posts we ...