From Pepe the Frog to #10yearschallenge: Why Politicians Have Turned to Memes
... we have expected when the president of the country is a living, walking meme? Even before embarking upon a political career, Donald Trump had established himself as a branding expert. His “You’re fired” catchphrase from the TV show The Apprentice ... ... speak the same language as them. Trump’s supporters create and spread memes, and the president himself retweets them on his Twitter account, winning even greater loyalty from his supporters. This not a guaranteed formula for success, however. For example,...