Eric Gujer: News is Not about Catchy Headlines

... to reach the largest possible audience which is willing to read our content. And that makes a big difference and gives us a chance to survive in the market. There is a chance that there will be two different business models for media outlets: the ‘buzzfeeds’ of the world which are dependent on the juiciest headlines, and us who are dependent on the trust of our readers and the credibility of the things we do report. Pavel Koshkin: How Propaganda Re-shapes the Information Space for Russia, the ...